VERSUS To Air Game in 3D. Oh, It’s … It’s College Football? Oh, Whatever Then. Cool, I Guess

NEW YORK, N.Y. (November 8, 2010)-Saturday, November 13, marks an innovative and historic day for VERSUS as the network embarks on its first foray into the world of 3D during a college football double-header featuring two of the top three schools in the country. The opening contest, San Diego State at #3 TCU at 4 p.m. ET, will mark the first time a college football game will use VERSUS Vision, powered by 3D-4U’s iRL3D technology, which allows for that game’s highlights to be made available on <; in a 180-degree, user-controlled 3D experience. Following the Mountain West Conference game, VERSUS will produce and broadcast its first ever live 3D telecast when #1 Oregon visits Cal in Berkeley at 7:30 p.m. ET.


“We’re thrilled that our initial entry into 3D production will feature a Pac-10 match-up with the top-ranked college football team in the country, along with new technology in the first game of the day that transforms how fans interact with game footage,” said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS. “We saw this double-header as the perfect opportunity to showcase new technology and create an unbelievable viewing experience for fans.”


The live 3D game telecast will feature a separate production crew and equipment from the traditional HD game production. The network will have multiple 3D cameras placed strategically around the field, giving viewers camera angles not usually seen during 2D telecasts, as well as a completely different on-air announce team. Wayne Larrivee, who currently calls games for the Green Bay Packers, will handle play-by-play duties for the 3D telecast. He will be joined by former NFL quarterback Erik Kramer in the booth along with Heidi Androl reporting from the sidelines. VERSUS will also produce an HD telecast of the game with Ron Thulin serving as the play-by-play announcer along with Glenn Parker providing color commentary and Lewis Johnson reporting from the sidelines.


The Oregon/Cal 3D telecast will be made available live to those with 3D-capable television sets through dedicated 3D channels on affiliates across the country, including Comcast, Cox, Time Warner, and Verizon FiOS TV, among others. Check TV provider listings for specific channel numbers. VERSUS will also have a viewing area on-site at Cal’s Memorial Stadium so fans/students can check out the 3D telecast firsthand.


For the San Diego State/TCU game, 3D-4U and VERSUS are teaming up to give fans VERSUS Vision, a ground-breaking online experience that allows them to take control of the highlights within a complete panoramic, 180-degree field of view. Viewers can choose camera angles and specific game highlights through the magic of iRL3D technology to control the movement and direction of the image by using their computer’s mouse. This technology can be viewed in 2D HD on standard computers or on systems with 3D capabilities. For those in attendance at TCU’s Arnon G. Carter Stadium, there will be an exclusive on-site demonstration providing fans with the opportunity to experience the technology live and speak with representatives from 3D-4U about VERSUS Vision.


In the booth for the HD telecast of the San Diego State/TCU contest will be Ted Robinson calling the game action alongside Kelly Stouffer serving as lead analyst and Lindsay Soto reporting from the sidelines.


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