Discover Ponies Up to Sponsor the All-Star Game

From Richard Sandomir of the NY Times:

Just over two months ago, Discover Card acquired the naming rights to the Orange Bowl for four years and to the 2013 B.C.S. national championship game. On Monday, Discover will announce that it is the official credit card of the N.H.L. in the United States and the presenting sponsor of its 2011 All-Star Game in Raleigh, N.C.

Visa is the league’s credit card partner in Canada through this season.

The one-year Discover deal, which is worth $5 million, will also let cardholders redeem their cash rewards for discounts on N.H.L. merchandise. Also, one cardholder will be able to spend a day with the Stanley Cup. The way that person will be chosen has not been determined.

 

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