VERSUS Debuts Sweet New Ads in Multiple NHL Cities

VERSUS has begun a “Hockey Lives On” themed campaign, and as a part of it has been appealing to local fans in various hockey markets. The goal is clearly, from my perspective, to let people in different cities (the campaign is currently running in Philadelphia, Boston, Washington, Chicago and Minneapolis) know that VERSUS is where they can catch their local team on a national level, and then get them hooked on watching the network on a more full time basis. It’s very cool, eye-catching stuff.

More photos from VERSUS’ campaign are after the jump.

Thoughts? Have photos of the ads in DC and Minneapolis? Please send them in at SMLepore@comcast.net!

UPDATE: One from Minneapolis

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