Hockey Night in 3D

He shoots, he scores and the puck is so close Canadians can almost touch it. Imagine watching Canada’s favourite sport in 3D! CBC and Panasonic Canada announced today they will bring the first-ever 3D broadcast of CBC’s Hockey Night in Canada into Canadian homes. Two broadcasts of CBC’s Hockey Night in Canada will be available to Canadians in 3D this upcoming season – Montreal versus Toronto on Saturday, December 11, and the Heritage Classic from McMahon Stadium in Calgary on Sunday, February 20, 2011.

“We are very pleased to partner with Panasonic on this unique and ground-breaking initiative,” says Scott Moore, Executive Director, CBC Sports and General Manager, CBC Media Sales and Marketing. “Together we will be bringing an experience to Canadian hockey fans that has never been done before. This is a Canadian first and a very exciting time for television and hockey in Canada.”

“Panasonic is at the forefront of 3D innovation, leading the charge on developing technology for both industry professionals and everyday Canadians,” says Ian Kilvert, General Manager, Corporate Brand Management, Panasonic Canada Inc. “Panasonic’s state-of-the-art Professional Full HD 3D Camera is poised to take Hollywood by storm, and our award-winning Full HD 3D VIERA televisions, and recently launched Consumer 3D Camcorder are bringing the 3D experience home. With our expertise and cutting edge products, it makes sense to partner with the CBC to help bring the first-ever 3D hockey viewing experience into Canadian living rooms.”


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