The Score Launches Satellite Radio Channel

TORONTO, August 31st, 2010 – Score Media Inc. (TSX: SCR), home of theScore Television Network, theScore.com, ScoreMobile and theScore iPad Edition, today rebrands its SIRIUS Satellite Radio channel from Hardcore Sports Radio to theScore Satellite Radio available exclusively on SIRIUS Channel 98 and on the web at http://www.theScore.com/radio. With growing international brand awareness and a dedicated national following, a strategic decision was made to align all of Score Media’s multiplatform assets under one brand umbrella.

Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. says, “As a media company that’s grown from a single television network 13 years ago to a multimedia organization with four successful media properties, we see this rebrand as an opportunity to better align our radio network with our growing international brand.”

A satellite radio network available across North America on SIRIUS Satellite Radio Channel 98 and on the web at http://www.theScore.com/radio, theScore Satellite Radio offers listeners everything from essential sports information to its signature, 24-hour ticker, all with the hardcore sports fan in mind.

“We’re excited for the re-launch of theScore Satellite Radio on SIRIUS and aligning the channel under the Score Media brand,” says John Lewis, Vice President, Operations, SIRIUS Canada Inc. “theScore has been part of SIRIUS Canada’s sports lineup for several years and listeners across Canada and beyond have formed a strong connection to the channel.”

Along with the rebrand comes the return of some of theScore’s most popular radio programs along with several new ones. theScore Satellite Radio will continue to maintain its unique voice and give sports fans an outlet to call in and have their say.

“In aligning even more closely with theScore’s other properties, we expect our listenership to grow as we create an even stronger connection to a broader audience,” says Mike Gentile, Program Director, theScore Satellite Radio. “We’re proud of our accomplishments to date and with a host of new programming, we’ll be offering our audience the best content theScore has to offer.”

theScore Satellite Radio’s new programming includes:

Tim and Sid: Uncut (4-5 pm daily) – Expanding from one day/week to five days/week, this fast-paced one-hour talk radio show, which has claimed the #1 spot among sports podcasts on iTunes Canada, is hosted by popular Score personalities Tim Micallef and Sid Seixeiro and gives listeners their take on the day’s top headlines from sports to pop culture

The Basketball Jones (3-3:30 pm) – With a new daily half-hour show, The Basketball Jones, an irreverent web series covering the NBA, will now offer listeners entertaining NBA news not found anywhere else

24hrs in 30mins (3:30-4 pm) – Airing daily and featuring a new on-air duo consisting of Tim Micallef and theScore’s well-known radio personality Cam “Red Heat” Stewart, 24hrs in 30mins recaps everything you need to know from the last 24-hours in the world of sports

The Footy Show (12-1 pm) – Moving from a weekly show to a daily show, The Footy Show, hosted by soccer authorities James Sharman, Brendan Dunlop and Kristian Jack, brings you recaps of the previous weekend’s matches and discusses the ongoing stories of the international game

Signature programming returning to theScore Satellite Radio includes:

The Morning Jones (7-10 am) – A live, daily broadcast from North Carolina hosted by Bomani Jones, an accomplished on-air personality and a respected writer, The Morning Jones features in-depth analysis of the most pressing sports issues as well as some of the most compelling live guests in sports radio

The Hardcore Hoops Show (Thursdays) – Hosted by the dynamic Cabral “Cabbie” Richards, this weekly show takes a deep look inside the NBA’s hottest stories

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About Steve Lepore
Contact me at stevemlepore@gmail.com

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