Cleaning Up: TSN’s Final Coverage

Toronto, ON (May 27, 2010) – It’s finally time to find out who’s gonna hoist Stanley, and TSN is there – live and on location at the United Center in Chicago and Wachovia Center in Philadelphia – to deliver comprehensive coverage of the 2010 Stanley Cup® Final featuring the Chicago Blackhawks taking on the Philadelphia Flyers.

SPORTSCENTRE has daily coverage leading up to and during the Stanley Cup® Final, including extensive pre- and post-game reports. James Duthie hosts the NHL ON TSN panel on location with Hockey Insider Bob McKenzie and analysts Pierre McGuire and Ray Ferraro beginning tomorrow (Friday, May 28). Hockey Insider Darren Dreger also provides analysis from Chicago and Philadelphia, along with reporters Farhan Lalji, Sheri Forde and Brent Wallace filing stories for SPORTSCENTRE.

THAT’S HOCKEY tees up the Cup final with its 60-minute STANLEY CUP FINAL PREVIEW SHOW on Saturday, May 29 at 7 p.m. ET. Host Gino Reda is live in studio for the preview show featuring in-depth analysis from the NHL ON TSN broadcast team, along with reports from the Blackhawks and Flyers’ camps, and interviews with players and coaches. Throughout the Stanley Cup® Final, THAT’S HOCKEY contributors Eric Duhatschek and Damien Cox will also join Reda to break down the series and offer their insight. THAT’S HOCKEY airs daily throughout the Stanley Cup® Final at 7 p.m. ET on TSN.

OFF THE RECORD travels to Chicago and Philadelphia next week, as host Michael Landsberg visits United Center from May 31 to June 1 for two episodes and then Wachovia Center from June 2 to 4 for three episodes. The daily sports talk show, which airs at 6 p.m. ET, will have key NHL newsmakers as they debate the hot-button issues surrounding this year’s Cup final.

TSN.ca, the definitive online destination for hockey fans in Canada, has live blogs during each Stanley Cup® Final game, plus all the latest playoff news, analysis, interviews, game highlights and blogs from TSN’s hockey experts. Fans can also get in on the action with the playoff pool on TSN.ca, daily hockey discussions on TSN’s popular Fan Page on Facebook, and up-to-the-minute post-season news on TSN Mobile and the TSN App for iPhone.

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

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NBC Sports PR on Winter Classic

NEW YORK – May 28, 2010 – NHL Commissioner Gary Bettman announced today at his annual Stanley Cup press conference that the 2011 Bridgestone NHL Winter Classic will be played at Pittsburgh’s Heinz Field – home of the Pittsburgh Steelers – and will be broadcast by NBC Sports at 1 p.m. ET on New Year’s Day.

Sidney Crosby and Alex Ovechkin will lead their respective teams in the outdoor classic when the Pittsburgh Penguins host the Washington Capitals in the 2011 version, which Forbes magazine called the best new sporting event of the last decade.

The first three NHL Winter Classics have averaged 4.0 million viewers on NBC Sports. On January 1 this year, the Boston Bruins defeated the Philadelphia Flyers, 2-1, in overtime at Fenway Park.

Half-Hour Breakdowns for Game 1 of the 2010 Stanley Cup Final

From Marc Berman of Mediaweek:

8:00 p.m.
Viewers: 3.42 million (#1), A18-49: 1.2/ 5 (#1)

8:30 p.m.
Viewers: 4.26 million (#1), A18-49: 1.7/ 7 (#1)

9:00 p.m
Viewers: 3.84 million (#2), A18-49: 1.5/ 6 (#1)

9:30 p.m
Viewers: 4.86 million (#1), A18-49: 1.9/ 7 (#1)

10:00 p.m.
Viewers: 4.41 million (#2), A18-49: 1.7/ 6 (#1)

10:30 p.m.
Viewers: 5.28 million (#1), A18-49: 2.1/ 7 (#1)

Clearly, the 20-minute pre-game, as well as Roy Halladay’s perfect game, affected the numbers.  But picking up to 5.3 million viewers at 10:30 PM ET is good news for the rest of the series.

NBC Scores Best Game 1 Rating in 11 Years

NBC drew a 2.8 overnight rating for their broadcast of Game #1 of the 2010 Stanley Cup Final on Saturday night, marking the best rating for a Game 1 since 1999 (A 3.7 for Sabres-Stars on FOX). The game was on cable from 2000-2008.  The game was up 12% from 2009’s Game #1 (a 2.5 for PIT/DET, 5/30/09) and drew a 1.7 rating among Adults 18-49, scoring a win amongst all broadcast networks for NBC on Saturday night.  It was the highest Game #1 rating for a Saturday night telecast since 1997 (DET-PHI drew a 5.1).

The game drew a whopping 16.8/35 in Chicago, while scoring a 13.2/25 in Philadelphia.  The rating is also a success because Game #1 last year did not take place on Memorial Day weekend, which is notorious for producing lower viewer levels.  Overall, it appears my prediction of ratings dipping for Game 1 of the Stanley Cup Final was incorrect.  If the Flyers keep it close, there could be some even better numbers for the series.

(Source: @NBCSports)

UPDATE:

NEW YORK – May 30, 2010—Last night’s Game 1 of the 2010 Stanley Cup Final produced the best overnight rating for a Game 1 in 11 years. The 2.8 overnight rating and 6 share for the Philadelphia Flyers-Chicago Blackhawks Game 1 is the best since 1999 (Buffalo vs. Dallas, 3.7 on Fox). NBC also won the night finishing No. 1 in primetime (1.7, A18-49).

The game—broadcast by NBC Sports on the Saturday night of Memorial Day weekend—also saw a 12-percent increase over last year’s Game 1 (Pittsburgh vs. Detroit, 2.5 on NBC), which was also on a Saturday night but not played during Memorial Day Weekend and was between the then-defending Stanley Cup champion Detroit Red Wings and the Pittsburgh Penguins, featuring Sidney Crosby.

The 2.8 overnight rating also ranks as the highest overnight rating for a Game 1 played on a Saturday in 13 years (since 1997 Detroit- Philadelphia, 5.1 on Fox).

Chicago led all markets with a 16.8 rating and 35 share. Philadelphia followed with a 13.2 rating and 25 share.