Report: Crosby to Become Highest Paid in Endorsements in League History
May 29, 2010 1 Comment
From Ken Campbell of The Hockey News:
Multiple sources have confirmed to THN.com that Pittsburgh Penguins superstar Sidney Crosby is on the verge of signing the richest endorsement deal in NHL history.
Crosby’s new deal is said to be worth almost $10 million over the next seven years. Crosby’s agent, Pat Brisson, would not discuss the financial aspect of the deal and said it is not completed yet, “but things are going in the right direction.”
And it appears Reebok has very big plans for Crosby that go beyond endorsing hockey equipment. The company already has an SC87 apparel line and is using Crosby in its campaign for its new Zig Tech shoes.