NHL To Play On NHL Players Inarticulate Nature

From Terry Lefton of Sports Business Daily:

The inability of NHL players to articulate their boundless joy after fulfilling a lifelong dream to win a championship is the subject of a spot that will debut on NBC’s telecast of Stanley Cup Final Game One Saturday. “No Words” is the latest ad in the “History Will Be Made” playoff campaign from Y&R and the NHL, which started with one replaying Bobby Orr aloft and perpendicular to the ice after scoring the Cup-winning goal in ’70 played in reverse slow motion. Around 50 spots following that format have been produced since then by the league, but the number of tribute ads produced by fans is staggering.