Bruins Beat Sox, Celtics in Boston
May 10, 2010 1 Comment
From the NHL:
On Friday night (May 7) sports fans in Boston had a lot of local sports team options on their televisions. The Bruins played on VERSUS, the Red Sox played their arch-rival New York Yankees on NESN and the Celtics played LeBron James and the Cleveland Cavaliers on ESPN.
The final local ratings for the market are in and Nielsen is reporting that the Bruins beat out both the Red Sox and the Celtics.
The Bruins averaged a 8.3 local rating on VERSUS, the Red Sox a 6.3 local rating on NESN and the Celtics a 4.1 local rating on ESPN.
In terms of households, the Bruin game delivered 200,000 households, the Red Sox game 153,000 households and the Celtic game 99,000 households.
In terms of total viewers, the Bruins easily beat both of the other local teams averaging 328,000 viewers (Red Sox had 223,000 and Celtics had 142,000 viewers).
Puck The Media 
Well actually the Bruins were competitive that night. The Red Sox and Celtics got blown out. Otherwise the numbers would have been reversed. One thing that hurts Bruins ratings is that the Celtics and Red Sox are usually very good. Let’s assume there were no Celtics and the Red Sox were awful. Then that 8.3 would probably be a 20 like the Pittsburgh Penguins