CBC Made Wrong Choice With Pens-Sens
April 22, 2010 5 Comments
I’d been predicting all the way down the stretchrun of the NHL regular season that CBC’s Hockey Night in Canada would take any series involving Sidney Crosby vs. a Canadian Team over almost anything. Readers disagreed vehemently with this sentiment, stating that the network would go with the beloved Montreal Canadiens over Sid the Kid vs. Ottawa, which is what turned out to be. I, and presumably CBC, felt that Crosby would drive ratings with any Canadian audience to a certain high.
Well, while that may be true, and ratings for the Pittsburgh-Ottawa series are quite good, grabbing ratings that average the regular season 7PM HNIC game, when TSN draws 2.1 million viewers for Game 2 and is in much fewer homes than CBC… we both screwed this up. Who knows how big an audience a Washington-Montreal series would draw. With the Canucks and Kings doing 2.1 million, with the assist of a Saturday night timeslot, 2.5 million-3 million isn’t out of the question, outrageous even for Canada and a first-round series.
So, mea culpa… you all were right and I and the CBC turned out to be wrong. It looks as if people are tuning out to the series as Penguin dominance continues, as Game 3 dropped a couple hundred thousand viewers, and one would have to imagine Game 4 did too. Whereas the controversy and buzz generated by the Caps and Habs would’ve likely sustained what has been, beyond Game 1, a pretty listless Penguins-Senators series.