BREAKING: No Bump For NHL On NBC, Wings-Hawks Stays on Average
March 8, 2010 3 Comments
From Sports Media Watch:
The Red Wings’ 5-4 win over the Blackhawks drew a 1.2 overnight rating on NBC Sunday afternoon, up 20% from Bruins/Rangers on the comparable date last year (1.0), but down 8% from Penguins/Capitals on February 7 (1.3), NBC’s last NHL telecast before the Olympic break.
This marks the fourth straight NHL telecast on NBC to draw at least a 1.2 overnight rating. To put that in perspective, NBC did not draw an overnight higher than 1.1 during the previous two seasons (excluding the Winter Classic).
At least the numbers are staying consistent week to week. It’ll be interesting to see if Washington-Chicago keeps pace.