Report: DirecTV, VERSUS Likely To Reach Settlement by the End of Next Week, But Then Not At All

Get ready to have your hopes up, and then dashed.  First up, from the MMA blog Cage Potato:

Sources close to the situation tell CagePotato thatthe dispute will come quietly to an end next week, with DirecTV subscribers once again able to purchase Versus as part of a special sports tier. While it won’t come in time for this weekend’s WEC card, MMA fans with DirecTV should have the opportunity to purchase the channel by the time the UFC runs its first event on the network later this month.

The agreement brings to an end a long and arduous six months without the WEC. But what was the fuss all about? Why did I have to squint at Urijah Faber in a tiny box on my computer screen, afraid of Lorenzo Fertitta looking over my shoulder? Remember when you watched Star Wars: The Phantom Menace and were immediately bored when the dispute in question involved “trade routes?” The story we’re about to tell is similar.

Versus and DirecTV, a satellite television provider with more than 18 million customers, couldn’t come to an agreement over the phallic-sounding “penetration rate.” Long story short, Versus wants to be available to as many customers as possible. DirecTV wants to put the network on a special sports tier that would require customers to pay a premium for the content. It looks like Versus may capitulate and decide some DirecTV subscribers are better than none. Or maybe it will be DirecTV caving in to pressure from hundreds of new hockey fans in a post-Olympic boom.

Then dashed, by the same site:

Update: A Versus spokesman confirmed negotiations were taking place but indicated that they were not hopeful of a settlement by April.

So, well, there you go.  Now you know, it’s as hopeless as it was in September.


One Response to Report: DirecTV, VERSUS Likely To Reach Settlement by the End of Next Week, But Then Not At All

  1. leafsfan1967 says:

    This is getting very discouraging. Reality is we are no further ahead and those of us with DirecTV had better not plan on watching much playoff coverage this year. This is a black eye for the NHL, Versus and DirecTV.

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