16.6 Million Canadians Watched Gold Medal Triumph on CTV, Most-Watched Program in Nation’s History
March 1, 2010 16 Comments
From William Houston:
The Olympic hockey gold medal thriller on Sunday pulled in a record television audience in Canada.
A total of 16.6 million viewers watched Canada’s 3-2 overtime win against the United States, the largest viewership ever for a telecast on Canadian television.
That audience figure represents the combined total of viewers on nine channels, including the main CTV network, where the majority watched the game. Included among the nine channels were the affiliated French Olympic outlets as well as the Aboriginal Peoples Television Network and the Rogers Omni ethnic channels.
It’s an impressive audience, but not a surprise given the hockey rivalry between Canada and the United States, and the quality of the game. Canada took a 2-0 lead, but the Americans narrowed it to 2-1 and then scored in the final seconds of regulation time to sent it into overtime where Sidney Crosby got the winner .
CTV reports that 80 per cent of Canadians (26.5 million) watched some part of the game.
44.2 million people in North America watched the game, on average.