MSNBC Outrates NBC In Buffalo

From Alan Pergament of the Buffalo News:

Locally, the coverage of Team USA’s 5-3 victory over Team Canada Sunday night carried on cable’s MSNBC out-drew NBC’s coverage of the Vancouver Olympics coverage that was on Channel 2.

MSNBC never out-rates its bigger brother NBC, which makes this “victory” almost as astonishing as the 42-save performance by Buffalo Sabres goaltender Ryan Miller for Team USA.

The U.S. victory, which gave Team USA a bye into the quarterfinals and an extra day of rest, attracted a 14.6 rating locally on MSNBC, representing 14.6 percent of area households. Meanwhile, NBC’s coverage of skiing and figure skating averaged a 13.4 rating during the game on Channel 2.

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About Steve Lepore
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