BREAKING: MSNBC Draws Massive Viewership For USA-Canada Classic
February 22, 2010 14 Comments
According to Darren Rovell on Twitter:
8.2M[illion] viewers watch USA-Canada on MSNBC. Record MSNBC night was 8.23M for 11/4/08 election coverage.
The USA-Canada game has outrated Game 7 of the Stanley Cup Final on NBC last season. It would also be the second most-watched hockey game in America since the Miracle on Ice (The US-Canada Gold Medal game in Salt Lake drew 10 million viewers). It’s a great day for hockey, folks.
8.2 MILLION AVERAGE VIEWERSHIP FOR WATCH USA-CANADA HOCKEY GAME ON MSNBC: An average audience of 8.22 million watched the USA hockey team defeat Canada, 5-3, nearly matching the best average viewership for a program on MSNBC. (Election Night Coverage, 8.23 million on Nov. 4, 2008).
· The hockey game on MSNBC received a national household rating of 4.3, the third highest-rated program in MSNBC’s history behind the Democratic Presidential debate (2/26/08, 4.9 rating) and the analysis following the debate (4.4 rating).
UPDATE: We’ve now got word that the game drew 10.8 million viewers in Canada on CTV, the most watched sporting event in Canadian history. 19 million people watched the game across the continent.