VERSUS Plans Nightly Hourlong News & Entertainment Show
February 1, 2010 3 Comments
This is an interesting one. From our buddy John Ourand at Sports Business Journal (and credit to the SBJ/SBD gang for giving us a read at this):
Versus will launch a daily news and entertainment show in the second quarter that company executives call a cross between a morning news show and a late-night talk show.
The hourlong show will occupy the 6-7 p.m. ET time slot Monday through Friday, which now consists of programming ranging from original series to sports events. Versus has not settled on a name or hosts for the show, which will be shot in New York.
“The same way a good morning show gets you ready for the day, we want this show to get viewers ready for the sporting night ahead,” said Versus President Jamie Davis.
The planned show will feature guests, call-in segments and digital applications, like online chats.
Sounds interesting, and at least worthy of a weeklong shot. What are some ideas you folks think would be good for this show. Please do not respond “Have it air at 11PM, be all about hockey, and call it NHL 2Night”. I’m certainly intrigued. Good move, VERSUS.