BREAKING: NHL On NBC Holds it’s Own on Conference Championship Sunday
January 25, 2010 10 Comments
According to Sports Business Daily (reg. required), The NHL On NBC Game of the Week featuring the Pittsburgh Penguins and Philadelphia Flyers drew a 1.3 overnight rating in it’s Sunday 12:30 PM ET timeslot. I don’t have the data on hand currently, but that number may be the highest overnight for an NHL on NBC indoor regular season broadcast in a couple of years. I’ll check on it, and get back to you.
Regardless, this should likely come as bad news to all the folks who get tired of Pens-Flyers, as these ratings (as well as the playoff ratings a couple years back) signify the rivalry’s ability to move the needle in terms of hockey ratings. This is pretty great news for the NHL, who were able to carve out it’s best audience in a while on the NFL’s 2nd biggest day of the year.
UPDATE: via Sports Media Watch:
The 1.3 overnight is tied as the highest for any non-Winter Classic regular season NHL telecast since NBC’s debut NHL telecast in ’06 (1.5/3).
Over the previous two seasons, no NHL telecast on NBC had drawn an overnight higher than 1.1 (again, excluding the Winter Classic).
That is something else.