BREAKING: NBC Winter Classic Ratings Down from ’09
January 4, 2010 7 Comments
NBC earned a 2.6 overnight Nielsen rating for the Flyers-Bruins Bridgestone NHL Winter Classic on Friday, down 10.3% from a 2.9 for the Red Wings-Blackhawks matchup last year, and even with the inaugural Penguins-Sabres Winter Classic in ’08.
So I suppose we were right to have the premonition that the numbers would be off.
UPDATE: Boston is certainly not at fault, as the game drew a staggering 14.4/29 in the market. By comparison, the Red Sox averaged a 9.4 rating in Boston for regular season games, with a 17.9 for the team’s home opener, while the Celtics a 4.1 in the regular season, and a 16.1 for their highest-rated post-season game. One final comparison, the 14.4 is higher than the 14.2 NESN drew for Game 7 of Bruins-Hurricanes.
UPDATE: Game drew a 6.0/11 in Philadelphia, losing big time to the Penn St. Capital One Bowl telecast, which drew a 10.0/19. Ladies and gentlemen, meet your Winter Classic weak link!