Listen to the, Uh, Radio on Your Phone

From Mediaweek:

The National Hockey League has inked a pact with Verizon Wireless that will enable hockey fans to listen to local radio broadcasts of their teams’ games via their mobile phones.

Starting on Jan. 1, subscribers to Verizon’s mobile-content service VCast will be given the option to listen to live local radio presentations of every NHL game. Fans can listen to games from their local market or from anywhere across the U.S. and Canada, including broadcasts in English and French.

The live radio play is part of a larger partnership between Verizon and the NHL. VCast subscribers have access to exclusive mobile content from the league, including game highlights and scores. Plus, fans will be able to view several live games broadcast by NBC, including the 2010 Bridgestone NHL Winter Classic on New Year’s Day for the second straight year.

Verizon also plans to use several current NHL stars in its upcoming marketing campaigns, said officials.


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