New Ratings System Drives Hockey Night in Canada to Winning First Week

If one of our canucklehead commenters could explain this to us further, we’d be greatly appreciated.

Chris Zelkovich of the Toronto Star has this on CBC’s opening weekend:

As expected, the new ratings system has been very kind to hockey.

CBC drew an average audience of 2.5 million for its season opener last Thursday and Saturday was no disappointment. Its regional coverage of the Leafs at Capitals, Habs at Sabres and Senators at Rangers averaged 1.74 million. These are audiences CBC hopes for during the playoffs.

Of course, all ratings have risen and everybody’s setting records. But there are some interesting revelations.

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One Response to New Ratings System Drives Hockey Night in Canada to Winning First Week

  1. leafsfan1967 says:

    What needs explaining?

    If it’s the new ratings system, what that refers to is that BBM, the organization that gathers viewership numbers, changed the wa the numbers were recorded.

    Chris Z in an earlier article said that they were now using pager-like devices strapped to 9,000 Canadians which provide a more realistic picture of who’s watching what than the old set-top boxes for a variety of reasons. One is that all those people gathering in sports bars are now being counted.

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