Special Saturday Morning NHL Live Tomorrow at 10AM

From the NHL:

NHL Radio’s NHL Live!, which normally can be heard and seen from noon-2 p.m. ET Monday through Friday, will get the coverage started with a special edition. Hosts Don La Greca and special guest analyst E.J. Hradek of ESPN the Magazine will set up the day by talking to players, coaches, reporters and broadcasters from many of the 15 host cities. This special edition of NHL Live! will be simulcast on NHL Network and streamed live on NHL.com.


BREAKING: VERSUS Draws Highest-Rated Opening Night Ever

From Sports Business Daily (H/T Schuyler Baehman):

Versus notched its most-watched NHL opening night in the net’s history, with an average of 832,781 viewers for Capitals-Bruins and Sharks-Avalanche. Capitals-Bruins, the earlier game, earned a 0.55 fast national Nielsen rating, up 12% from a 0.49 for last year’s Red Wings-Maple Leafs game, making it the highest-rated regular-season game ever on the net. Sharks-Avalanche earned a 0.37, up 37% from a 0.27 for the Bruins-Avalanche game in ’08 (Versus).

Subway to Sponsor NHL On NBC

You may have noticed that last season’s NHL On NBC broadcasts had no presenting sponsor.  In the past, big corporations like Dodge, Verizon, Heinekin and others have put ads on for an intermission report.  This season, that honor will go to Subway.  Intermission reports hosted by Jared?

Karl Greenberg of Marketing Daily has the story:

The deal, promoting both Subway and NBC Sports programming, touts Subway as food for sports viewing. The segments feature Phelps, the Olympic gold medalist in swimming, and Fogle in ads that will air this quarter and next on NBC programming during prime time, late night, and on NBC Sports programming, including “Football Night in America.” Subway will use its “Fresh” messaging and promote Subway catering options.

On-air activation during sports programming includes “Fresh Take” features that highlight up-and-coming football players during select “Sunday Night Football” broadcasts; presenting sponsorship of “Football Night in America” on Wildcard Saturday, Jan. 10; sponsorship of “Game of the Week” intermission reports airing during each NBC Sports hockey, and a series of “Fresh Take” features to air during the U. S. Figure Skating Championships in January.

Your Friday National TV Schedule, Announcers and Open Thread

12:00 PM, Florida vs. Chicago
National TV:
Play by Play:
Dave Strader
Color: Billy Jaffe

3:00 PM, Detroit vs. St. Louis
National TV:
Play by Play: Rick Peckham
Color: Darren Eliot

7:30 PM, NY Rangers vs. Pittsburgh
National TV:
NHL Network (US & Canada)

Morning Music Breakdown