Your Official Ratings For Game 2

According to Marc Berman’s Programming Insider, Game 2 of the Stanley Cup Finals drew a 3.5/6 overnight rating, 5.3 Million viewers, and a 2.2 in the key demo of Adults 18-49.  These are all positive gains from Game 1, which drew a 2.6/5 overnight, 4.5 Million viewers and a 1.7 in the 18-49 demo.

The game gave NBC a 2nd place finish for the night among total viewers, and a 1st place finish in the 18-49 demo.  The game won the 10-10:30 PM half-hour among total viewers, and won every half-hour among adults 18-49 except for two (8-8:30 PM: The Simpsons, and 9-9:30 PM: Family Guy).

The game peaked during the 9:30-10PM half hour once again, with 5.77 Million viewers and a 2.7 among Adults 18-49.  The 8-8:30 PM half-hour lagged yet again, with only 4.6 Million viewers (Still higher than NBC’s average last night) and a 1.8 among Adults 18-49 (ditto). 

This shows that, contrary to what the AP wants you to think, the NHL is clearly on the right track with this series, ratings-wise.  If the Penguins would ever care to wake up and make it a series, we might be in business for a smash here.  Half-hour breakdowns post-jump.

8:00 p.m. – Viewers: 4.63 million (#4), A18-49: 1.8/ 6 (#2)
8:30 p.m. – Viewers: 5.56 million (#2), A18-49 2.3/ 7 (#1)
9:00 p.m. – Viewers: 5.36 million (#3), A18-49: 2.4/ 6 (#2)
9:30 p.m. – Viewers: 5.77 million (#2), A18-49: 2.5/ 7 (#1)
10:00 p.m. – Viewers: 5.63 million (#1), A18-49: 2.5/ 7 (#1)
10:30 p.m. – Viewers: 5.31 million (#2), A18-49: 2.3/ 6 (#1)

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6 Responses to Your Official Ratings For Game 2

  1. Wayne from AL says:

    Game 2 didn’t have to go head-to-head with the NBA; the NHL should thank it’s lucky stars that Lakers-Nuggets didn’t go 7…

  2. Chris says:

    I did some comparisons…

    the NBA has less fans percentage wise watching 18-49 than the NHL..game 2 last night did a 3.5/6 rating but a 2.4/6 in the 18-49 demo(excluding the “pregame”)

    game 3 beteen the Laker and Nuggets on ABC..I used a conference final because it was on broadcast….did a 5.4/9 with a 2.8/9 and 8.3 million viewers in the main demo…

    the NBA game was not only out-watched by 3 million viewers..but only beat the NHL by .4 in the 18-49 demo this means the NBA either has fans under 18 watching or over 50.

    World Series game 2 last year did 11.75 million viewers with a 3.7/9 among adults 18-49.

    that is only .9 higher than the NBA game I referenced yet with 3.5 more million viewers….and only 1.3 higher than the NHL game with 7 more million viewers.

    It’s a bit weird that nearly all of the NHL viewers are between 18-49.

    but surely good for the league.

  3. kevin says:

    Depends how you look at it…the NBA probably doesn’t have alot of 50+ fans but if they have alot of 18 or younger viewers they will be 18-49 very soon. The NHL might have alot of 40 + viewers who will be leaving the demo shortly

  4. jkrdevil says:

    My guess the NHL is more on the younger side of that demo. You have to remember 20-30 years ago unless you lived in a NHL market you basically couldn’t watch a hockey game. That stunts fan growth. Those people grew up without being able to watch hockey and thus didn’t become hockey fans. As they have gotten older (40+) they till aren’t hockey fans because the older you are the more unlikely you change your ways and become a fan of something.

  5. Danimal says:

    I’m pretty sure the NBA has a lot of under 18 viewers. In the past, I recall seeing studies that only football was more popular than basketball with that demographic among the various pro sports (don’t know if that includes anything other than football/basketball/hockey/baseball).

    But I would also think the NHL’s audience skews a bit younger too, because so many areas have not had much access to games either on TV or in person until the past 10-15 years. Certainly, we know the league regularly talks about its ‘young and tech-savvy fans.’

  6. johnw says:

    Bashing NBC for scheduling back-to-back games has been popular in hockey-fan circles, and Lord knows I’ve done my share. But it’s hard to look at those numbers and not think that maybe NBC was right. Maybe viewership would have been just as high on Monday as Sunday, but that’s entirely hypothetical. The facts are, the ratings were very good and the quality of play was not visibly affected by the lack of an off-day.

    Now, would I want back-to-backs to become a regular feature of the SCF? No. But it seemed to pay off this time.

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