NBC Draws 1.0 For Another Yawn-Inducing Match-up
March 23, 2009 2 Comments
Both hockey and pro hoops got lost in the shuffle this weekend, as The NHL On NBC drew a 1.0/2 for it’s broadcast of Flyers/Pens, according to Sports Business Daily (reg. required). It was tied with “NBA Countdown” on ABC for third-lowest rated sports programming of the weekend, as only a US Snowboarding event on NBC and a NASCAR pre-race show drew worse.
But, all in all, nothing really drew that well this weekend. ABC’s Heat-Pistons broadcast managed a meager 1.4/3, while PGA action averaged a 1.5 in two days of coverage, and mighty NASCAR shrunk to it’s lowest rating of the season with a 4.1. All in all, this was a chance for the NHL to truly get buried against March Madness, but that did not happen, as the NHL continues to draw the same audience, week after week.