February 9, 2009
by Stephen M. Lepore
According to Sports Business Daily (reg. required), NBC’s telecast of the Red Wings/Penguins game on Sunday drew a 1.1/3 overnight rating. This is the same rating NBC drew for last week’s Rangers/Penguins game, which finished with a 1.0/3 final rating. It is, however well up (12%) from last year’s Ducks/Red Wings telecast (2/10/08, 0.9 overnight rating).
NHL on NBC action lost in the ratings to the NBA’s pre-game show, which aired in the same timeslot, and was tripled by ABC’s Spurs-Celtics telecast. Though it did beat out College Hoops (Purdue-Illinois) in the same timeslot.
Overall, it’s a 3rd straight telecast above TV’s Mendoza line for NBC, which is certainly good news for the NHL’s future on the network.
OVERNIGHTS FOR NHL ON NBC
1/1/09: Red Wings vs. Blackhawks – 2.9/6
1/18/09: Rangers vs. Penguins – 1.1/3
2/8/09: Red Wings vs. Penguins – 1.1/3
FINAL RATINGS FOR NHL ON NBC
1/1/09: Red Wings vs. Blackhawks – 2.5/5
1/18/09: Rangers vs. Penguins – 1.0/3
2/8/09: Red Wings vs. Penguins – TBA
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