Milan Lucic Will Live in Your Phone, Soon

We had something from him yesterday, but here’s more from the fantastic Tripp Mickle of Sports Business Journal:

The NHL and NHL Players’ Association, in partnership with Bell Mobility, will take a significant step in the effort to put live games in the hands and pockets of sports fans this week when they introduce a new mobile offering in Canada.

The live game broadcasts are part of the NHL Bundle, a comprehensive 3G mobile package that includes live and delayed game broadcasts, original video programming and live radio play-by-play of NHL games. It costs subscribers $8 a month, a fee the NHL and Bell will share.

The NHL hopes to strike a similar agreement in the U.S. with mobile partner Verizon Wireless at the end of the season, when its deal with the wireless company ends.

Good news for hockey fans on the go.  Currently, the only Mobile NHL action available was NBCSports2Go, which presented the NHL On NBC on Verizon Wireless phones.  The NHL continues to progress in experimenting with new technologies in the name of getting the game to more people.

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