VERSUS Scores 1.1 Million Viewers For All-Star Game

VERSUS’ telecast of the All-Star Game was up 28% in viewers, 20% in households.  The Superskills went up 45% in viewers.  Overall, nearly 1.1 Million people watched the game across America.  We’re going to try and get some more detailed market-by-market ratings for you later in the day.  Here’s the VERSUS release:


NEW YORK, N.Y. (January 28, 2009)-VERSUS, the network that celebrates real competition and the exclusive cable television home of the National Hockey League (NHL), earned a .9 national household rating which translates in to 697,576 households and 1,086,998 total viewers for its telecast of the 2009 NHL All-Star Game on Sunday, January 25. All figures are according to Nielsen Media Research and VERSUS Research and are live+same day numbers.

Compared to the 2008 NHL All-Star Game, this year’s telecast saw a 13-percent increase in household ratings, while household impressions grew 20 percent and total viewership increased 28 percent. The network also saw increases across all key male demographics: Men 18-34 (up 53%), Men 18-49 (up 43%) and Men 25-54 (up 56%). Additionally, the All-Star Game telecast propelled VERSUS to the #2 rated cable network in the country among Men 18-34 and Men 18-49 and made VERSUS the #1 rated cable network overall in several cities including Boston, Buffalo, Minneapolis, Pittsburgh and St. Louis.


The Honda/NHL Superskills competition on Saturday night made VERSUS the #1 rated cable network in the country among Men 18-34. VERSUS also saw tremendous gains in ratings and viewership over the 2008 Superskills competition. National household ratings increased 40 percent (.7 vs. .5), household impressions jumped 44 percent and total viewership rose 45 percent. VERSUS also showed huge increases in viewership across all the key male demos: Men 18-34 (up 50%), Men 18-48 (up 61%) and Men 25-54 (up 33%).

VERSUS headed into its All-Star Weekend coverage with tremendous momentum after garnering the largest viewership gains among all cable sports networks in 2008 in terms of households, total viewers and all key male demographics. NHL viewership on VERSUS through the first half of the 2008-09 regular season as compared to the same time period last year is also seeing dramatic gains. Through 31 games, VERSUS has seen a 19-percent increase in household impressions, 18-percent growth in total viewership and viewership growth among all key male demos: Men 18-34 (up 66%), Men 18-49 (up 46%) and Men 25-54 (up 34%).

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