NHL Finds Title Sponsor For Winter Classic. No, it isn’t Exciting

Perhaps you remember this, from our post yesterday:

NHL officials are mum on additional marketing activation for the game. League execs are still hoping to sell a title sponsorship package. Pepsi’s Amp Energy was title sponsor of last year’s game. Sources said Chicago-based Sears was close to titling Winter Classic II, but recently decided against it.

Well, it appears they’ve found their title sponsor, thanks to an NBC leak, via their weekly future sports TV listings:

1 p.m. – 4 p.m. 
BRIDGESTONE NHL WINTER CLASSIC: Detroit Red Wings vs. Chicago Blackhawks (live) 
Commentators: Bob Costas, Mike Emrick, Eddie Olczyk, Pierre McGuire, Mike Milbury, Darren Pang 
Site: Wrigley Field, Chicago, IL 
* Available in High Definition 

So there you go.  Bridgestone was also the title sponsor for NHL Premiere this season.