Guest Post Masterpiece Theater: Kevin Schultz’s Five Pieces of Advice for the Blogosphere

Today, while your faithful editor continues his mysterious break, we have multiple guest posters who are better than we are.  Here, we have Kevin Schultz, who can be seen regularly at Barry Melrose Rocks, and NHL Fanhouse, as he’s about to tell you. 

Aloha Puck the Media readers! I hope you’re all enjoying the army of guest posters that are passing through while Steve is… Well… I can’t talk about it. It’s top secret. My name is Kevin. You may remember me from such websites as Barry Melrose Rocks and FanHouse’s NHL section.

Today, in keeping with the media theme around here, I’m going to share with you some of my gripes and polite suggestions. Given that, technically, I am part of the media I cannot guarantee you that they will be wholly unbiased. But I’ll try. It’s funny that isn’t something that I haven’t given serious consideration to until now – that as a blogger I am now part of the media, like it or not. It’s almost something that would cramp a blogger’s style. You know, it’s the ‘oh my God, I am not like those people!’ kind of thing. But like it or not, we’re family. Anyway, enough random thoughts. Here are the changes and suggestions that, in my opinion, the media should listen up about.

1. The MSM needs to acknowledge that blogs exist and are relevant. 

OK, I know that this may be a hard one for the MSM. They seem to think that it would be the equivalent of waving a white flag and giving up. That’s simply not true. Bloggers and the MSM would benefit a lot more if we were a little more ‘kumbaya’ about the whole thing. Just watch CNN. They have occasional panelists that are bloggers. They thrive on that I Report feature where Average Joes send in pictures, videos and thoughts. I’m not saying we have to get along, but an acknowledgment here and there wouldn’t be a bad thing.

2. Bloggers need to chill a bit 

On the other side of the aisle, bloggers need to relax. Yes, I know that most MSM attacks are unprovoked. Yes, I know that they keep repeating the same disses over and over. Let’s just take the high road here. There’s nothing wrong with picking them apart once in a while, but if you truly believe that their medium is dying, you’ll chill a bit. They may be gone in a few years anyway. Or they may be one of us.

3. Media personalities

I’m sick and tired of ‘media personalities’. As if giving someone a microphone on ESPN and asking their opinion is enough to suggest that they are some how a celebrity. Or that they get to act like a jackass (I’m looking at you, Mariotti). This isn’t as true of the hockey media as it is with other sports. In fact, it’s almost non-existent in hockey save for a select few people. But let’s make sure that we don’t get to that point where we have Mariottis and Baylesses acting smarmy and telling us how feeble minded we are because we’re the ones listening to them.

4. Bloggers, set the bar higher 

Look, we’ve got a nice foothold right now. We’ve done a good job so far; give yourself a nice pat on the back. But let’s take it a little further. Interview more people. Keep thinking creatively. Try to get in the press box and when you do, be mature about it and respect the folks who let you in and those you are there with. 

5. Don’t let success get to your head

And one last thing. No matter how many pageviews your blog gets in the future. No matter how many commenters you have, please try and stay grounded. Don’t let success get to your head, Blogosphere. You’ve done great things and will likely do greater things. The feeling of a community in the hockey blogosphere is an amazing thing. Let’s not forget that when we’re old and famous. 


3 Responses to Guest Post Masterpiece Theater: Kevin Schultz’s Five Pieces of Advice for the Blogosphere

  1. So basically what you are saying is that blogs have to grows up and also get classier? Pinkies out boys!

  2. Bryan says:

    Well said, brah. If anything, I’d trust a blogger over certain media types. How many stories have Howard Berger and Al Strachan pulled out of their asses, presented as fact, and yet were completely false? Most bloggers don’t pretend to be anything other than what they are (except for Eklund, of course). I wish the sports media as a whole gave hockey more respect, but that takes time. The whole model could be worse.

    As far as going into the press box goes, I sat in the Blog Box a few weeks ago, and I’d be lying if I said it didn’t change the way I saw the Islanders and hockey in general. I can’t explain it, it just feels like I’m less of a fan and more of a media person.

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