November 23, 2008
by Stephen M. Lepore

“Okay, Let’s Talk About This Like Adults” is a new, semi-regular feature (Which really should be the trigger words of the “Puck the Media Drinking Game”) in which we talk about actual factual serious issues concerning the NHL in the media. Like what we really promised this blog would be about from the start, before it essentially became pictures of Lindsay Soto and Conan O’Brien. We even stop using the royal “We” for a post.
A couple of posts this week have grabbed a lot of people’s attention, and mine as well – when I plucked them from their original sources. First, there was VERSUS President Jamie Davis’ response to critics of the network, including NHLPA head Paul Kelly. Then, there was last night’s breaking story from Al Strachan of CBC’s “Hotstove” segment of Hockey Night in Canada that ESPN and the NHL are talking reunion, with – as I said in the post – differing opinions of whom the World Wide Leader would replace: VERSUS or NBC. CBC (and NBC) analyst Mike Milbury claimed NBC had an offer of another 1-year extension on the table, while columnist Scott Morrisonn asserted that NBC “wants nothing to do” with the NHL. This is one of those rare cases where Milbury (an NBC employee) might actually have the better info.
This sort of led me back to a blog posting from a year and a half ago that I look at every so often. It’s from the great Sports Media Watch blog. It’s titled “How Disney Outfoxed the NHL” and it quotes quite a few articles from media columnists about the new negotiations between Disney, FOX and the league for TV rights back in 1998, when FOX and ESPN’s contracts were set to expire after next season. It included this, via Sports Business Daily:
A 15% drop in playoff ratings ‘hasn’t soured Fox on the NHL,’ according to USA TODAY’s Rudy Martzke, who writes that with a two-year contract option starting in 2000, Fox ‘likely will opt for televising all Stanley Cup final games.’ In the current deal, Fox televises Games 1, 5 and 7, with ESPN carrying the rest. Fox Exec Producer Ed Goren said it’s ‘possible’ Fox could begin showing all the finals as early as next year [1999], as talks “are taking place.’ But ESPN spokesperson Mike Soltys implied that the network would like to keep the finals package until 2000, adding ‘We’re happy with this package as it stands.”
As Paulsen goes on to say “FOX wanted to do what no U.S. broadcast network has ever done — that is, broadcast the entire Stanley Cup Finals, giving it the credibility of the NBA Finals or World Series.”
But that’s when Disney came in and sent the NHL on a path for TV rock bottom that it’s just beginning to crawl out of.
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