NBC Sports Network Drops 35% for the Fantasy Draft
January 27, 2012 Leave a comment
A move from Friday to Thursday may have caused a dip in numbers for the second NHL All-Star Fantasy Draft.
The event, the second-annual draft of the All-Star teams, drew 408,000 viewers on NBC Sports Network. This was down 35% from last year’s numbers (624,000 on 1/28/11). Last year’s event took place on a Friday, as opposed to a Thursday this year.
Overall, 2 million people tuned into the draft across North America, with 1.6 million of those coming from Canada on TSN and RDS.