NBC Local Numbers: Detroit, Washington Impressive; Phoenix Disappointing
April 18, 2011 7 Comments
The national numbers may not have blown anyone away for the NHL On NBC this weekend, but in local markets, the NHL did pretty well for the most part.
For Saturday’s Coyotes vs. Red Wings, Game 2, NBC scored an 11.9/25 in the Detroit market according to an NBC Sports spokesman. This was up 22% from the 9.4 rating the Red Wings drew against the Coyotes for Game 1, which aired on cable’s FS Detroit. While solid, this was down 15% from the 13.9/27 that Game 3 of Phoenix/Detroit drew on April 19, 2010.
The number in Phoenix, a 2.1/6, was well down from some of the local numbers we were seeing from last year (including a 4.7 for Game 2 in Phoenix on FS Detroit) and down a staggering 45% from the 3.8/9 Game 3 of the Coyotes/Wings series did in the market last year. Please note that the game started in the AM hours in Arizona this year.
As for New York/Washington, both markets did pretty well, and were up slightly from the only currently known local figures for the series, those of Game 1. The New York market, on a very competitive sports day and with the Rangers down two games, drew a 3.8/9. This was up 11% from the 3.4 Game 1 drew. Though they’ll be compared unfavorably to the 5.4 the Knicks/Celtics game drew on TNT (plus whatever the game added to it on MSG), that game was in primetime and the first Knicks playoff game in years. All in all, decent performance from a Ranger fanbase that has been criticized perhaps a few too many times by yours truly this season.
In Washington, Game 3 drew a 6.2/15, up a bit from Game 1′s terrific 6.1 on Comcast Sportsnet. There are no comparable numbers from last year, since NBC did not get the chance to air any Capitals games during the post-season. The game added a number of viewers with a very solid 3.1/7 from the Baltimore market.