VERSUS To Air UFC in 3D, Will the Stanley Cup Final Be Next?

From Sports Business Journal:

Versus plans to produce its March 3 UFC event in 3D, making it the first time a UFC match will be presented in that format. The telecast, which will be sponsored by Comcast Xfinity, will be shot from the KFC Yum! Center in Louisville at 9:00pm ET. The 3D telecast will have a completely different production crew and equipment from Versus’ regular HD production. Todd Harris and Kenny Florian will be the announcers on the 3D broadcast. Versus also plans to run several commercials on its HD telecast in a split-screen format alongside footage from the locker rooms and the fighters’ entrance to the Octagon.

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