NHL To Use All It’s Platforms to Preview Heritage Classic

NEW YORK (February 16, 2011) – The puck will drop this weekend at the 2011 Tim Hortons NHL Heritage Classic™ at McMahon Stadium in Calgary. And NHL Network™, NHL.com and NHL Radio™ will have special programming in the days leading up to the much-anticipated outdoor match-up between the Montreal Canadiens and Calgary Flames on Sunday, February 20.

 

The 2011 Tim Hortons NHL Heritage Classic™ will be broadcast live in Canada on CBC and RDS while VERSUS will carry the telecast in the United States. Both CBC and VERSUS will also distribute the game to viewers in 3D.

 

NHL Network will have its team of Heidi Androl, Brian Duff and Jeremy Roenick on site in Calgary to help hockey fans celebrate the sport’s rich outdoor history and proud Canadian heritage throughout Family Day weekend with live broadcasts from the 2011 Tim Hortons NHL Heritage Classic™.

 

NHL Network’s coverage begins on Thursday night with On The Fly™ segments from McMahon Stadium. Androl will take a sneak peak at the ice conditions and get an update from NHL ice guru, Dan Craig. Coverage continues throughout the weekend on OTF’s daily show.

 

On Saturday and Sunday with a special feature at the top of each hour from 2 p.m. – 5 p.m. ET, NHL Network will update viewers on all the activities from the NHL Heritage Classic with reports on weather conditions and team preparations from McMahon Stadium.

 

Also on Saturday, following Hockey Night in Canada’s Heritage Classic Countdown Saturday, NHL Network U.S. and Canada will air a special 30-minute show, NHL Network at the 2011 Heritage Classic™, beginning at 6:00 p.m. ET. The show will feature player interviews, outdoor game features and a look at the weekends fan activities and entertainment.

 

On game day, Sunday, Feb. 20, NHL Network U.S. will broadcast CBC’s Heritage Classic Countdown pre-game coverage from 5 p.m. – 6 p.m. ET and throughout the day will be airing an outdoor game marathon, starting with the inaugural 2003 NHL Heritage Classic match-up between the Edmonton Oilers and Canadiens at 6 a.m. ET. That will be followed by the NHL Winter Classic® series of games from Buffalo in 2008, Chicago in 2009, Boston in 2010 and this year’s contest from Pittsburgh.

 

NHL.com will provide extensive coverage from Calgary with daily reporting by top writers and exclusive, behind-the-scenes features. The 2011 Tim Horton’s NHL Heritage Classic™ microsite, http://www.nhl.com/heritageclassic already is in full game-day mode and loaded with in-depth stories and video on the rich traditions of the Flames and Canadiens, the teams’ top stars, weather-related elements, a history of past outdoor games and much more. The rink construction webcam currently is being streamed live as McMahon Stadium comes to life for the weekend’s events. Fans visiting the microsite can also find a daily time lapse video along with day-by-day blogs on team preparations.

 

The Blackberry All Access Show – the NHL’s daily video newscast — will have Heritage Classic programming throughout the weekend. The show will feature special coverage from practice day, the Flames-Canadiens alumni game and all of the excitement and entertainment on 2011 Tim Hortons NHL Heritage Classic™ game day.

 

NHL Live!™, the NHL’s daily radio show — broadcast live on Sirius XM Radio, streamed on NHL.com and simulcast on NHL Network — will have daily programming featuring Calgary and Montreal players, management, alumni and guests in the lead-up to Sunday’s NHL Heritage Classic game.

 

Calgary’s Fan 960, Montreal’s CJAD (English) and CKAC (French) and Sirius XM’s NHL® Home Ice® XM 204 and Sirius 208 (with Best of XM package in the US, only) will have all of the coverage of the 2011 Tim Hortons NHL Heritage Classic™ around North America.

 

Mobile applications on Andriod, Blackberry, Nokia and iPhone will provide users with all their NHL Heritage Classic content needs. NHL GameCenter’s complete roster of mobile applications will provide fans yet another way to connect to the 2011 Tim Hortons NHL Heritage Classic™. Spectators attending the game can take advantage of the fan guide to find their seats and get the relevant game day information while fans at home can check out all the latest in NHL news including access to the live webcam and daily time lapse videos, team rosters, photo galleries and wallpaper options. In addition to the above functions, iPad tablet users can also experience an online shopping feature that allows them to purchase all the latest NHL merchandise.

 

During the 2011 Tim Hortons NHL Heritage Classic™, NHL fans will be asked to follow @NHL#HeritageClassic, while tuning into the broadcast for their chance to win six (6) prizes throughout the game. Fans will follow @NHL and watch for questions related to the broadcast and the first fan to reply back with the correct answer will win the proposed prize.

 

NHL Network U.S. Programming Schedule

Wednesday, Feb. 16 2008 Winter Classic – Pittsburgh vs. Buffalo 6 p.m.

NHL On The Fly 8 p.m.

Thursday, Feb. 17 Los Angeles Kings at New York Rangers 7 p.m.

NHL On The Fly 9:30 p.m.

Friday, Feb. 18 2009 Winter Classic – Detroit vs. Chicago 10 a.m.

2010 Winter Classic – Philadelphia vs. Boston 2 p.m.

Rod Brind’Amour Jersey Retirement Night 7 p.m.

Philadelphia Flyers at Carolina Hurricanes 8 p.m.

NHL On The Fly 10:30 p.m.

Saturday, Feb. 19 HNIC: Heritage Classic – Countdown Saturday 5 p.m.

NHL Network at the 2011 Heritage Classic (U.S. & Canada) 6 p.m.

HNIC: Hockey Tonight 6:30 p.m.

HNIC: Ottawa Senators at Toronto Maple Leafs 7 p.m.

HNIC: Post-Game Show 9:30 p.m.

NHL On The Fly 10 p.m.

Sunday, Feb. 20 2003 Heritage Classic – Montreal vs. Edmonton 6 a.m.

2008 Winter Classic – Pittsburgh vs. Buffalo 8 a.m.

2009 Winter Classic – Detroit vs. Chicago 10 a.m.

Ivy & Ice: 2009 Winter Classic noon

2010 Winter Classic – Philadelphia vs. Boston 12:30 p.m.

2011 Winter Classic – Washington vs. Pittsburgh 2:30 p.m.

HNIC: Heritage Classic Countdown 5 p.m.

NHL On The Fly 8 p.m.

 

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About stevelepore
Steve Lepore is the Managing Editor of Puck the Media. His work has been featured in The Hockey News. Feel free to contact him at stevemlepore@gmail.com

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