Jeremy Roenick and Derek Armstrong to Compete in Celebrity Scavenger Hunt vs. Lisa Rinna, Brandy and Ray-J During National Treasure Tonight. No, You Can’t Stop It.

UNIVERSAL CITY, Calif. – January 28, 2011 – NBC Universal has joined with Intuit Inc. (Nasdaq: INTU), makers of TurboTax tax software, to present the “All Star Celebrity Treasure Hunt,” a first-of-its-kind advertising and programming event airing in primetime on January 30. TurboTax will take over all national advertising time during NBC’s airing of “National Treasure” (8 to 11 p.m. ET/PT) to sponsor a unique “show-within-a-show.” This special event incorporates how TurboTax, the nation’s best-selling tax preparation software, provides easy, expert guidance to help people get their maximum refund.

The “All Star Celebrity Treasure Hunt” serves as the centerpiece of an extensive cross-platform ad campaign that will target the TurboTax consumer across multiple NBC Universal properties including network, cable, online and mobile. The campaign runs through April 18th.

Hosted by Brooke Burns (“Pepper Dennis”), “All Star Celebrity Treasure Hunt” pits three separate teams against one another in a challenging competition that requires speed, stamina and physical skill, in addition to good humor. The teams race to several iconic locations throughout Los Angeles with the help of GPS systems, where they search for clues, find hidden objects and perform stunts. The teams are led by award-winning recording artist and actress Brandy Norwood, actress Lisa Rinna (“Dancing with the Stars”), and Jeremy Roenick, former National Hockey League player and NBC sports analyst, who are all competing for the title of “champion” as well as the chance to win more than $50,000 for their designated charity.

The same way that the GPS system guides the “All Star Celebrity Treasure Hunt” teams to their destinations, TurboTax helps guide taxpayers to their own treasure by identifying all the deductions and credits to which they are entitled.

“Once again, TurboTax is innovating to set the brand apart and create preference, both in offline and online media,” said Seth Greenberg, Vice President Global Media and Digital Marketing for Intuit. “Working with NBC Universal, we’ve created something that has never been done by taking over an entire night of network commercial time to be able to convey just how easy TurboTax guides you to your maximum refund.”

Also synching with the theme of “expert guidance” is a tie-in with NBC.com’s fan affinity program “Fan It” that brings the onscreen action to viewers via multiple platforms. The on-air treasure hunt highlights various types of deductions through keywords that drive viewers online to a multiple choice quiz, giving them a chance to play along, earn points and win $25,000 and other prizes by logging on to http://www.nbc.com/turbotax/. Additionally, “All Star Celebrity Treasure Hunt” will be available for viewing at NBC.com through February 28 offering viewers another chance at $25,000 and other unique prizes.

Barbara Blangiardi, SVP Creative Partnerships & Innovation for NBC Universal, added, “As always, our goal is to create effective solutions for our advertisers that evolve the traditional media model. The ‘All-Star Celebrity Treasure Hunt’ is the latest innovation in what has been a three-year showcase partnership with TurboTax, integrating their brand strategies into entertaining content that engages their consumers and reaches them across the many platforms within the NBCU portfolio.

Team Brandy includes recording artist Brandy Norwood, her brother, chart-topping recording artist Ray J Norwood, friend and comedienne Robin Thede, and celebrity athletic trainer Ryan Farhoudi. They are playing to benefit Artists for Peace and Justice (www.apjnow.org). Team Rinna includes actress Lisa Rinna, friend and financial manager Robin Fujimoto, music producer Jim Botko and real estate broker Patricia Gilbert. They are playing to benefit Project Angel Food (www.angelfood.org). Team Roenick includes former National Hockey League player and U.S.A. Hockey Hall of Famer Jeremy Roenick, along with his business manager Craig Conley, friend Saul Salama and fellow professional hockey player Derek Armstrong. They are playing to benefit the Wounded Warrior Project (www.woundedwarriorproject.org).

Your Announcers and Open Thread For the All-Star Skills Competition

All-Star Skills Competition, 7:00 PM ET
National TV (US):
VERSUS (HD)
Play by Play: Mike Emrick
Color: Eddie Olczyk
Reporters: Bob Harwood and Charissa Thompson

National TV (Canada): CBC (HD)
Play by Play: Jim Hughson
Color: Craig Simpson
Inside the Glass: Glenn Healy
Reporter: Elliotte Friedman

Announcers and Open Thread For Tonight’s Super-Skills

NHL All-Star Superskills, 7:00 PM ET

National TV (US): VERSUS (HD)
Play by Play: Mike Emrick
Color: Eddie Olczyk
Reporters: Bob Harwood and Charissa Thompson

National TV (Canada): CBC (HD)
Play by Play: Jim Hughson
Color: Craig Simpson and Glenn Healy
Reporters: Scott Oake and Elliotte Friedman

All-Star Red Carpet Tomorrow

NEW YORK (January 28, 2011) – NHL All-Stars, rookies, coaches and alumni will walk the red carpet at the RBC Center in Raleigh prior to the Honda NHL SuperSkills® on Saturday, Jan. 29. Fans can join in the pre-event excitement and cheer on their favorite stars in the first of two days of Front Lawn Parties at the RBC Center presented by Custom Home Exteriors and the Carolina Hurricanes organization. Caniacs and fans of all teams are encouraged to be loud and proud as 2011 NHL All-Star festivities come to Carolina for the first time.

 

The Front Lawn Party on Saturday, Jan. 29 will take place from 3:00-6:45 p.m. at the RBC Center prior to the highly-anticipated Honda SuperSkills® competition and will feature live performances by rock band “Static Line,” made up of members from the 82nd Airborne Division at Fort Bragg. Food and beverage will be available for purchase, TSN will be broadcasting live and the giant LED board outside the RBC Center will be airing the live NHL Network broadcast of the red carpet arrivals, which will begin at 4:00 p.m.

 

The party continues at Sunday’s Front Lawn Party, prior to the 2011 NHL All-Star Game presented by Discover, which will kick off at noon with live music by local favorite DJ George and a performance by RBC’s own “Performing Assets.”

 

The Front Lawn Parties and red carpet event are free to the public; normal parking rates will apply. For media covering the red carpet, spots are assigned on a first-come, first-served basis. To reserve a spot on the red carpet, please contact Nicole Buckley at nicbuckley@nhl.com.

 

The 2011 NHL All-Star Game presented by Discover will mark the first time Carolina has hosted NHL All-Star activities. The excitement begins on Friday, Jan. 28 with the NHL All-Star Player Fantasy Draft powered by Cisco and televised live nationwide on TSN and RDS in Canada and VERSUS in the U.S. at 8 p.m. ET from NHL Fan Fair™ at the Raleigh Convention Center. On Saturday, Jan. 29, the players will take the ice in the Honda NHL SuperSkills® at the RBC Center. The League’s mid-season spectacular concludes with the 58th NHL All-Star Game presented by Discover at the RBC Center on Sunday, Jan. 30. Live television coverage of both nights will be provided by VERSUS in the U.S. and CBC and RDS in Canada, with the Honda NHL SuperSkills at 7 p.m. ET on Saturday and the 2011 NHL All-Star Game presented by Discover at 4 p.m. ET on Sunday. NHL Network™, NHL.com, NHL Radio™ and NHL Mobile™ will have all angles covered with a full slate of live programming and fan initiatives throughout the weekend.

 

VERSUS 10 Most and Least Watched Games Through January 2011

All numbers with help from Son of the Bronx

Top 10 Most-Watched VERSUS Games Through 1/28/11

1. Pittsburgh vs. Philadelphia, 12/14/10 – 750,000 viewers
2. Philadelphia vs. Pittsburgh, 10/7/10 – 730,000 viewers
3. Boston vs. Pittsburgh, 1/10/11 – 523,000 viewers
4. NY Rangers vs. Washington, 1/24/11 – 458,000 viewers
5. Buffalo vs. Boston, 12/7/10 – 438,000 viewers
6. Colorado vs. Detroit, 10/12/10 – 432,000 viewers
7. Chicago vs. Colorado, 10/7/10 – 430,000 viewers
8. Montreal vs. Philadelphia, 1/25/11 – 414,000 viewers
9. St. Louis vs. Chicago, 11/30/10 – 390,000 viewers
10. Buffalo vs. Philadelphia, 10/26/10 – 347,000 viewers

Top 10 Least-Watched VERSUS Games Through 1/28/11 (Not Counting Bonus/Premiere Games)

1. Phoenix vs. St. Louis, 12/31/10 – 113,000 viewers
2. St. Louis vs. Colorado, 11/15/10 – 138,000 viewers
3. Minnesota vs. Columbus, 12/27/10 – 143,000 viewers
4. Los Angeles vs. Minnesota, 10/25/10 – 149,000 viewers
5. St. Louis vs. Nashville, 11/24/10 – 150,000 viewers
6. Los Angeles vs. Dallas, 1/17/11 – 151,000 viewers
7. Dallas vs. Carolina, 11/29/10 – 163,000 viewers
8. Boston vs. Tampa Bay, 11/22/10 – 167,000 viewers
9. Minnesota vs. New Jersey, 1/4/11 – 199,000 viewers
10. Boston vs. Tampa Bay, 12/2810 – 202,000 viewers

All-Star Fever Hits North Carolina

NEW YORK (January 27, 2011) – The 2011 NHL ALL-Star Game presented by Discover between Team Staal and Team Lidstrom will be played in front of a sellout crowd on Sunday at the RBC Center in Raleigh, the National Hockey League announced today. Hockey fans from across the globe are arriving for the festivities, starting with the NHL All-Star Player Fantasy Draft powered by Cisco on Friday night, Jan. 28. As Captains, Eric Staal of the Carolina Hurricanes and Nicklas Lidstrom of the Detroit Red Wings will lead the NHL All-Star Player Fantasy Draft powered by Cisco and will also set their team rosters for the Honda NHL SuperSkills® on Saturday and the 2011 NHL All-Star Game presented by Discover on Sunday.

 

2011 NHL All-Stars

 

This year, 42 All-Stars will play in the 2011 NHL All-Star Game presented by Discover, with each team having three goalies, six defensemen and 12 forwards. Additionally, 12 NHL Rookies will join the All-Stars in the Honda NHL SuperSkills® on Sat., Jan. 29 at the RBC Center. The full roster follows:

 

Forwards

Corey Perry – Anaheim Ducks

Jeff Skinner – Carolina Hurricanes

Eric Staal – Carolina Hurricanes (Captain, Team Staal)

Patrick Kane – Chicago Blackhawks (Alternate Captain, Team Lidstrom)

Patrick Sharp – Chicago Blackhawks

Jonathan Toews – Chicago Blackhawks

Matt Duchene – Colorado Avalanche

Paul Stastny – Colorado Avalanche

Rick Nash – Columbus Blue Jackets

Loui Eriksson – Dallas Stars

Brad Richards – Dallas Stars

Anze Kopitar – Los Angeles Kings

Martin Havlat – Minnesota Wild

Patrik Elias – New Jersey Devils

Danny Briere – Philadelphia Flyers

Claude Giroux – Philadelphia Flyers

David Backes – St. Louis Blues

Steven Stamkos – Tampa Bay Lightning

Martin St. Louis – Tampa Bay Lightning (Alternate Captain, Team Lidstrom)

Phil Kessel – Toronto Maple Leafs

Ryan Kesler – Vancouver Canucks (Alternate Captain, Team Staal)

Henrik Sedin – Vancouver Canucks

Daniel Sedin – Vancouver Canucks

Alex Ovechkin – Washington Capitals

 

Defensemen

Dustin Byfuglien – Atlanta Thrashers

Zdeno Chara – Boston Bruins

Duncan Keith – Chicago Blackhawks

Nicklas Lidstrom – Detroit Red Wings (Captain, Team Lidstrom)

Brent Burns – Minnesota Wild

Shea Weber – Nashville Predators

Marc Staal – New York Rangers

Erik Karlsson – Ottawa Senators

Kris Letang – Pittsburgh Penguins

Keith Yandle – Phoenix Coyotes

Dan Boyle – San Jose Sharks

Mike Green – Washington Capitals (Alternate Captain, Team Staal)

 

Goaltenders

Jonas Hiller – Anaheim Ducks

Tim Thomas – Boston Bruins

Cam Ward – Carolina Hurricanes

Carey Price – Montreal Canadiens

Henrik Lundqvist – New York Rangers

Marc-Andre Fleury – Pittsburgh Penguins

 

Rookies

Cam Fowler – Anaheim Ducks

Tyler Seguin – Boston Bruins

Tyler Ennis – Buffalo Sabres

Jamie McBain – Carolina Hurricanes

Kevin Shattenkirk – Colorado Avalanche

Taylor Hall – Edmonton Oilers

Evgeny Dadonov – Florida Panthers

P.K. Subban – Montreal Canadiens

Michael Grabner – New York Islanders

Derek Stepan – New York Rangers

Oliver Ekman-Larsson – Phoenix Coyotes

 

Logan Couture – San Jose Sharks

 

All-Star Player Fantasy Draft powered by Cisco

 

As previously announced, the rosters for Team Staal and Team Lidstrom for the 2011 NHL All-Star Game presented by Discover and the Honda NHL SuperSkills® will be determined by a first-ever player fantasy draft. The Jan. 28 NHL All-Star Player Fantasy Draft powered by Cisco will be televised live nationwide on TSN in Canada and VERSUS in the U.S. at 8 p.m. ET from NHL Fan Fair™ at the Raleigh Convention Center.

 

A coin toss will decide first pick with Staal and Lidstrom, joined by their alternate captains, Ryan Kesler and Mike Green for Team Staal and Patrick Kane and Martin St. Louis for Team Lidstrom, alternately drafting the 36 remaining All-Stars through 18 rounds. Each team will consist of three goalies, six defensemen and 12 forwards total. To ensure that the final draft picks are true selections and not simply predetermined due to position requirements, each team’s three goalies must be picked by the end of Round 10 and each team’s six defensemen must be picked by the conclusion of Round 15.

 

The 12 Rookies participating in the Honda NHL SuperSkills® will be divided by the NHL into two groups of six. At the completion of the 15th round of the NHL All-Star Player Fantasy Draft powered by Cisco, one NHL Rookie will be selected to choose which All-Star team his group will join for the skills competition.

 

All-Star Coaches

 

The coaching staffs will be designated to each Captain via coin toss before the start of the NHL All-Star Player Fantasy Draft powered by Cisco. By virtue of winning the 2010 Stanley Cup, Chicago Blackhawks head coach Joel Quenneville will be the head coach of one of the All-Star teams. He will be assisted on the bench by Mike Haviland, his current assistant in Chicago. Head coaches Alain Vigneault of the Vancouver Canucks and Peter Laviolette of the Philadelphia Flyers earned the honor of co-coaching the other NHL All-Star team. Under the All-Star Game selection process, the head coaches of the teams with the highest points percentage (points earned divided by total possible points) in the Eastern and Western Conference through games of Saturday, Jan. 8 earned the right to co-lead one of the All-Star teams.

 

Honda NHL SuperSkills®

 

During the highly anticipated Honda NHL SuperSkills® competition on Sat., Jan. 29 at the RBC Center, the NHL All-Stars and Rookies will showcase their skills in six events:

 

· Bridgestone NHL Fastest Skater™

· BlackBerry NHL Breakaway Challenge™

· McDonald’s NHL Accuracy Shooting™

· G Series NHL Skills Challenge Relay™

· XM NHL Hardest Shot™

· Discover NHL Elimination Shootout™

 

Champions will be crowned in each of the six individual events, with Team Staal going against Team Lidstrom throughout the night for points in the overall team vs. team competition. The selections of which players will participate in each event will be made on Saturday afternoon and order of participation will be determined by the Captains just before the start of each event. Each All-Star will be involved in no more than three events, excluding the Discover NHL Elimination Shootout™, the event in which every player participates.

 

2011 NHL All-Star Weekend

 

The 2011 NHL All-Star Game presented by Discover will mark the first time Carolina has hosted NHL All-Star activities. The excitement begins on Friday, Jan. 28 with the NHL All-Star Player Fantasy Draft powered by Cisco and televised live nationwide on TSN and RDS in Canada and VERSUS in the U.S. at 8 p.m. ET from NHL Fan Fair™ at the Raleigh Convention Center. On Saturday, Jan. 29, the players will take the ice in the Honda NHL SuperSkills® at the RBC Center. The League’s mid-season spectacular concludes with the 58th NHL All-Star Game presented by Discover at the RBC Center on Sunday, Jan. 30. Live television coverage of both nights will be provided by VERSUS in the U.S. and CBC and RDS in Canada, with the Honda NHL SuperSkills at 7 p.m. ET on Saturday and the 2011 NHL All-Star Game presented by Discover at 4 p.m. ET on Sunday. NHL Network™, NHL.com, NHL Radio™ and NHL Mobile™ will have all angles covered with a full slate of live programming and fan initiatives.

 

NHL Fan Fair™

 

Fans in Raleigh are encouraged to take part in the festivities at NHL Fan Fair™, a three-day fan festival at the Raleigh Convention Center, January 28-30. Occupying more than 150,000 square feet, NHL Fan Fair will offer hockey fans of all ages three fun-filled days of interactive games and attractions, special appearances, trophy and memorabilia displays, live TV and radio broadcasts, pin trading and trading card zones, music, food, official NHL All-Star merchandise and dozens of other dynamic activities. Tickets for NHL Fan Fair are available for purchase via Ticketmaster and at various locations throughout Raleigh.

 

NHL Fan Fair will be open to the public on Friday, Jan. 28, from 3 p.m. – 10 p.m.; Saturday, Jan. 29, from 10 a.m. – 7 p.m. and Sunday, Jan. 30, from 10 a.m. – 3 p.m. and is part of the NHL® All-Star Wide Open, the outdoor series of free concerts at the Amphitheater High Stick Stage and a street party festival on Fayetteville and Cabarrus Streets in the style of the popular Raleigh Wide Open.

 

 

Bruins-Red Wings is NBC’s Game of the Week on February 13th

NEW YORK (January 27, 2011) –The Sunday, February 13, Boston Bruins at Detroit Red Wings game has been flexed as NBC Sports’ “Game of the Week” and will be played at Joe Louis Arena at 12:30 p.m. ET, the National Hockey League and NBC Sports announced today.

 

The Bruins lead the Northeast Division due in no small part to Tim Thomas’ heroics in goal. Currently leading the League in shutouts (seven), save percentage (.945) and goals-against-average (1.81), Thomas will return to his home state of Michigan along with fellow All-Star Zdeno Chara and the rest of the Bruins to face the Red Wings.

 

Led by 2011 NHL All-Star captain Nicklas Lidstrom and Henrik Zetterberg, the Red Wings have shown their depth by holding their place near the top of the standings despite injuries to several key players, including star center Pavel Datsyuk. They currently lead the Central Division.

 

NBC Sports’ “NHL Game of the Week” on Feb. 13 will be the return match of a rare home-and-home series between these inter-conference foes; they meet for the first time this season on Feb. 11 in Boston (in HD on NHL Network-US, FS-D+ and NESN.) The two clubs have met 576 times over 85 NHL seasons.

 

FLEXIBLE SCHEDULING

 

At least 13 days prior to the scheduled game, one game is selected for broadcast on NBC. All NBC games will be broadcast on Sundays and all games will be presented in HD. Games not flexed to NBC will be available to the teams’ regional carriers and remain at the originally announced start time. The Feb. 13 match-up was first announced on the Thursday, Jan. 27, edition of “NHL Hour With Commissioner Gary Bettman” on NHL.com and SIRIUS XM Radio airing from 6-7 p.m. ET. All subsequent flexed games will be announced on NHL Hour with Commissioner Gary Bettman.

 

Upcoming 2011 NBC Game of the Week Regular-Season Flexible Schedule

 

Feb. 6 PITTSBURGH AT WASHINGTON 12:30 p.m. ET

Feb. 13 BOSTON AT DETROIT 12:30 p.m. ET

Feb. 20 HOCKEY DAY IN AMERICA

presented by McDonald’s

Washington at Buffalo (regional)

Detroit at Minnesota (regional)

Philadelphia at NY Rangers (regional)

Pittsburgh at Chicago (national) 12 – 6 p.m. ET

Mar. 6 Philadelphia at NY Rangers OR

Buffalo at Minnesota TBD

Mar. 13 Chicago at Washington OR

Los Angeles at Dallas TBD

Mar. 20 NY Rangers at Pittsburgh OR

New Jersey at Columbus TBD

Apr. 3 NY Rangers at Philadelphia OR

Minnesota at Detroit OR

Tampa Bay at Chicago TBD

Apr. 10 Boston at New Jersey OR

Pittsburgh at Atlanta OR

Detroit at Chicago OR

Dallas at Minnesota TBD

 

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