NHL On NBC Premiere Up 20% Over Last Year
January 24, 2011 1 Comment
With a premiere that aired away from the football playoffs, NBC and the NHL found a little bit more success with their first non-outdoor telecast this season.
According to Sports Business Daily (reg. required), the NBC broadcast of Flyers-Blackhawks drew a 1.0 overnight rating. While that’s nothing to really write home about, it is a 20% improvement over the 0.8 overnight for the first non-Winter Classic NBC telecast of 2010, a Red Wings-Blackhawks game (1/17/10) than overran directly with the NFL Divisional Playoffs. This is opposed to yesterday’s game, which mostly avoided conflict with the NFC Championship Game.
This is still down from 2009’s indoor premiere, a Rangers-Penguins game (1/18/09), which drew a 1.1 overnight. Regardless, something positive to write about an NBC telecast is always a good thing for the league and it’s fans.