How the Winter Classic Did in Each NHL Market

This research, drummed up by the essential Son of the Bronx, ranks each of the 21 markets in their ratings for the Winter Classic. Note, obviously, that market size is not taken into account for this, so a smaller market with a higher share may end up with higher numbers than a bigger market. Note that his numbers for the Denver market are different from what NBC reported. I’ll try to get to the bottom of it at some point today.

1. Pittsburgh – 32.4/47 (Peak: 9:15-9:30 – 34.9.48)
2. Washington – 7.9/14 (Peak: 10:30-11:00 – 8.9/16)
3. Buffalo – 5.3/8 (Peak: 10:30-10:45 – 7.1/11)
4. St. Louis – 4.3/7 (Peak: 8:30-8:45 – 5.0/8)
t5. Detroit – 4.2/7 (Peak: 8:15-8:30 – 5.4/9)
t5. Minneapolis/St. Paul – 4.2/7 (Peak: 10:45-11 – 5.3/10)
7.  Boston – 3.9/7 (Peak: 8:15-8:30 – 5.5/9)
t8. Philadelphia – 3.4/5 (Peak: 8:30-8:45 – 4.1/7)
t8. Columbus – 3.4/5 (Peak: 9:15-9:30 – 4.4/7)
10. New York* – 2.9/4 (Peak: 10:00-10:30 – 3.5/6)
11. Chicago – 2.5/4 (Peak: 10:45-11:00 – 3.3/6)
t12. Nashville – 2.4/3 (Peak: 8:00-8:15 – 3.1/5)
t12. Denver – 2.4/3 (Peak: 8:30-8:45 – 2.6/4)
14. San Francisco/Oakland/San Jose – 2.1/4 (Peak: 8:15-8:30 – 2.9/7)
t15. Los Angeles – 1.6/3 (Peak: 10:15-10:30 – 2.0/4)
t15. Phoenix – 1.6/3 (Peak: 8:15-8:45 – 2.0/4)
17. Tampa/St. Petersburg – 1.5/3 (Peak: 8:00-8:15 – 2.2/4)
18. Dallas – 1.2/2 (Peak: 8:15-8:30 – 1.6/3)
19. Raleigh Durham – 1.1/2 (Peak: 8:15-8:30, 1.9/3)
20. Miami/Ft. Lauderdale – 1.0/2 (Peak: 8-8:15 – 1.4/3) 
21. Atlanta – 0.5/1 (Peak: 10:45-11:00 – 1.2/2)
- Market contains multiple NHL teams.

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