Fast Early Numbers For NHL Winter Classic
January 2, 2011 20 Comments
Ken from Fang’s Bites giving you the overnight ratings from last night’s Winter Classic. Looks like we have a hit on our hands.
According to TV By The Numbers, the Winter Classic won the night in the coveted 18-49 demo with 4.56 million total viewers. CBS and Fox had more viewers, but among younger demos, NBC was the winner with a 1.8 rating and a 5 share.
With the game being postponed just the day before and scheduled for primetime, there’s no doubt that the ratings were helped by having just one college football bowl game opposite (the boring Fiesta Bowl) rather than four had the Winter Classic been played as scheduled at 1 p.m Eastern.
So we may see the Winter Classic played under the lights in the future. Consider this, CNBC’s Darren Rovell noted that the Winter Classic and UFC were trending worldwide on Twitter while the Fiesta Bowl was not.
Adults 18-49 Rating/Share: NBC: 1.8/5; Fox: 1.6/5; CBS: 1.2/3; ABC: 0.9/3
Total Viewers (million): NBC: 4.56; Fox: 4.77; CBS: 6.14; ABC: 3.14
UPDATE, 2:50 p.m.: Received a note from ESPN. The Fiesta Bowl received a 6.7 overnight rating beating everything on broadcast and cable, but according to USA Today, the rating was down considerably from last year.