NHL To Launch Cool-Looking Facebook App

From Fred Freier of Sports Business Journal:

One week after passing the 1 million follower mark on Facebook, the NHL is launching its first interactive application for members of the social network. The application, called the BlackBerry All-Access Pregame, allows users to watch video segments from NHL.com’s popular All-Access broadband show and also lets fans rank NHL teams based on performance.

 

The application is sponsored by BlackBerry as part of a cross-channel digital deal with the league, which declined to list a value for the partnership.

 

“NHL.com has been living particularly well on Facebook. Our followers are our über-fans; they really break the mold,” said Perry Cooper, senior vice president of the NHL’s digital and direct marketing. “We knew that we have to have an [application] that was video-centric and that allowed our fans to voice their opinions through polling.”

 

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