Apparently, The Blackhawks Still Had Room to Grow, Ratings-wise

Comcast SportsNet, the television home for the most games and most comprehensive coverage of the defending Stanley Cup champion Chicago Blackhawks, posted significant television ratings for the first month of the 2010-11 NHL season, which resulted in solid game, pre-game & post-game ratings increases compared to last season.

Comcast SportsNet’s Blackhawks ratings averaged a 2.82 household average rating in October (approx. 98,773 households watching per game) — a 77% increase over last October’s 1.59 average. Compared to October 2008’s 0.97 household average, Blackhawks ratings for October ‘10 were up 191%…compared to three years ago in October 2007 (0.41), ratings for this October increased 588%.

The key advertiser demos of Men 25-54 and Adults 25-54 also received solid ratings increases compared to last season. For Men 25-54, October monthly ratings were up 72% (3.1 in Oct. ’10, compared to a 1.8 in Oct. ’09). For Adults 25-54, monthly ratings increased 77% (2.3 in Oct. ’10, compared to a 1.3 in Oct. ’09).

All ten of Comcast SportsNet’s Blackhawks telecasts this October averaged at least a 2.0 household rating. Last October, only one game averaged at least a 2.0 rating. In addition to its ratings increases for game telecasts, Comcast SportsNet’s Chevy Blackhawks Pre-Game Live household ratings were up 200% compared to last October (up 150% for Adults 25-54), while Jose Cuervo Blackhawks Post Game Live ratings increased 117% for households (up 80% for Adults 25-54). Source for all ratings information is provided by Nielsen Media Research.

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