Ratings Extra: Phoenix-Boston Draws Even With Premiere Games Despite Competition
October 13, 2010 4 Comments
We seem to be getting ratings for VERSUS games more consistently this season, thanks to reader and friend of the blog Son of the Bronx. Ratings Extra will be a semi-regular post breaking down the latest ratings on the network.
VERSUS continued to put up tepid numbers for the NHL Premiere series, with live broadcasts of the league’s overseas excursion, but it saw some encouraging numbers from a game on Saturday, despite competition from a local regional sports network and an early timeslot for viewers in the other.
The network’s broadcast of the first Coyotes-Bruins game at Noon ET/10 AM AZT on Saturday drew an 0.1 HH rating and 116,000 viewers, ahead of all but one of VERSUS’ three other NHL Premiere telecasts (SJ/CBJ Friday – 120,000 viewers) but still fairly low, considering the game had the advantage of airing on a weekend when most were home and available to watch. The numbers may have been cannibalized by the fact that NESN in the New England region was allowed to produce their own local telecast, and that the game was airing in the early morning for much of the country, including the Phoenix market.
The game drew 64,000 viewers – about half – among the desired Adults 18-49 demographic, though only 8,000 among Women 18-49 – a demo the NHL has been doing pretty well with until now this season. Hockey Central airing until 3PM ET after the game drew 62,000 total viewers.
VERSUS had a full day of sports, with a UFL game and a Pac-10 game afterward. I know where you think I’m going with this … no, the UFL did not outdraw the NHL On VERSUS. The network’s telecast of Florida-Hartford at 3PM ET drew 48,000 total viewers, not even beating Hockey Central. The game drew 27,000 viewers among Adults 18-49 and 10,000 Women 18-49. The female total was more than the hockey game by 2,000.
The network did fare better than hockey with their telecast of Oregon St.-Arizona in college football Saturday night. The 7PM ET broadcast scored an 0.4 HH rating and 554,000 total viewers, which will go down as VERSUS’ second most-viewed show of the week behind the opening night game between the Penguins and Flyers. The game scored 191,000 viewers in the Adults 18-49 demo, with 58,000 of them women. The 18-49 numbers among adults and women were well below the Pens-Flyers game (446,000 A18-49; 148,000 W18-49) and even the Blackhawks-Avalanche game that followed (303,000 A18-49; 86,000 W18-49). Overall, VERSUS can say it had a pretty decent weekend, with three primetime programs drawing either decent total viewer numbers or solid demo performances. There should be some numbers on Colorado-Detroit last night either later today or tomorrow.
NHL On VERSUS Audience Levels For Opening Weekend
Thursday, October 7
12:00 Minnesota vs. Carolina – 80,000 (0.1)
7:00 Philadelphia vs. Pittsburgh – 730,000 (0.4)
10:00 Chicago vs. Colorado – 430,000 (0.3)
Friday, October 8
12:00 Carolina vs. Minnesota – 95,000 (0.1)
3:00 Columbus vs. San Jose – 120,000 (0.1)
Saturday, October 9
12:00 Phoenix vs. Boston – 116,000 (0.1)
2009 VERSUS Opening Weekend Numbers
Thursday, October 1
7:00 Washington vs. Boston – 501,000
10:00 San Jose vs. Colorado – 332,000
Friday, October 2
12:00 Florida vs. Chicago – 100,000
3:00 St. Louis vs. Detroit – 278,000