TV Folks Talk

From Dan Rosen at NHL.com:

For instance, Versus, now in its sixth season as a broadcast partner with the NHL, is gearing up for its most expanded coverage ever. It will broadcast a network record 78 games, including 53 exclusively, and added 30 pre-game Hockey Central broadcasts to its regular-season schedule.

“Coming off a great season with an amazing playoff run, the highest ratings ever in the first two rounds, great Stanley Cup Final ratings and great momentum going into the playoffs, when we were looking at the schedule for the 2010-11 season we said let’s maximize our momentum and do everything we can do,” Marc Fein, the Executive V.P. of Programming, Production and Business Operations for VERSUS, told NHL.com.

“We said when we got hockey way back when that we are going to be building this thing through the years and we want to be smart about how we get this done and add when the time is right. This year the time is right. We wanted to really be robust.”

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