NBC Scores Nearly 6 Million with Stanley Cup Final Game 2
June 1, 2010 1 Comment
Again, Mr. Marc Berman from Mediaweek:
Over at NBC, game two of The Stanley Cup Finals (Philadelphia at Chicago) finished third overall in the metered markets, with an above-average 4.1/ 7 from 8-11 p.m. Take a look at the half-hour breakdown:
Stanley Cup Finals (NBC)
8:00 p.m. – Viewers: 4.60 million (#3), A18-49: 1.6/ 5 (#2t)
8:30 p.m. – Viewers: 5.70 million (#3), A18-49: 2.2/ 7 (#2)
9:00 p.m. – Viewers: 5.79 million (#3, A18-49: 2.4/ 7 (#3)
9:30 p.m. – Viewers: 6.54 million (#3), A18-49: 2.7/ 7 (#1t)
10:00 p.m. – Viewers: 5.89 million (#2), A18-49: 2.5/ 7 (#1)
10:30 p.m. – Viewers: 6.94 million (#2), A18-49: 2.9/ 8 (#1)
The 5.91 million viewers is up 11% from last year’s 5.31 million viewers. NBC finished third in total viewers and first in the coveted Adults 18-49 demographic for the evening, with a 2.4, up 9% from 2009′s 2.2 for Game 2. As you can see, the game peaked at 10:30 PM ET with 6.94 million viewers and a 2.9 among adults 18-49. Overall, terrific news for the NHL on a night where not much was expected of them. It’s only a shame that NBC might not have another chance to televise hockey this season. However, it is great news for VERSUS.
Those half-hour ratings show the importance of a close game…jumped about a million in the 3rd period.