CBC Made Wrong Choice With Pens-Sens

I’d been predicting all the way down the stretchrun of the NHL regular season that CBC’s Hockey Night in Canada would take any series involving Sidney Crosby vs. a Canadian Team over almost anything.  Readers disagreed vehemently with this sentiment, stating that the network would go with the beloved Montreal Canadiens over Sid the Kid vs. Ottawa, which is what turned out to be.  I, and presumably CBC, felt that Crosby would drive ratings with any Canadian audience to a certain high.

Well, while that may be true, and ratings for the Pittsburgh-Ottawa series are quite good, grabbing ratings that average the regular season 7PM HNIC game, when TSN draws 2.1 million viewers for Game 2 and is in much fewer homes than CBC… we both screwed this up.  Who knows how big an audience a Washington-Montreal series would draw.  With the Canucks and Kings doing 2.1 million, with the assist of a Saturday night timeslot, 2.5 million-3 million isn’t out of the question, outrageous even for Canada and a first-round series.

So, mea culpa… you all were right and I and the CBC turned out to be wrong.  It looks as if people are tuning out to the series as Penguin dominance continues, as Game 3 dropped a couple hundred thousand viewers, and one would have to imagine Game 4 did too.  Whereas the controversy and buzz generated by the Caps and Habs would’ve likely sustained what has been, beyond Game 1, a pretty listless Penguins-Senators series.

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About stevelepore
Steve Lepore is the Managing Editor of Puck the Media. His work has been featured in The Hockey News. Feel free to contact him at stevemlepore@gmail.com

5 Responses to CBC Made Wrong Choice With Pens-Sens

  1. leafsfan1967 says:

    >>>So, mea culpa… you all were right and I and the CBC turned out to be wrong.

    Thanks for noting this Steve. :-)

    On another topic, is there any way you could find out from your media contacts if NHLCI will have the CBC feed of the next Vancouver LA game since it’s not on Versus? DirecTV or the NHL never answer questions like this but perhaps your sources could provide an answer.

  2. Josh says:

    I think part of the CBC’s thinking on this was also that going into the playoffs, everyone felt that Ottawa-Pittsburgh had a better chance at being a competitive series. A lot of people were predicting a Washington sweep. Fewer were predicting a Pittsburgh sweep (though some still were).

    Six or seven games at 1.4 million or so for Pittsburgh-Ottawa might be better than four games at 2 million or more for Montreal-Washington. That was surely factored in.

  3. leafsfan1967 says:

    Josh :I think part of the CBC’s thinking on this was also that going into the playoffs, everyone felt that Ottawa-Pittsburgh had a better chance at being a competitive series. A lot of people were predicting a Washington sweep. Fewer were predicting a Pittsburgh sweep (though some still were).
    Six or seven games at 1.4 million or so for Pittsburgh-Ottawa might be better than four games at 2 million or more for Montreal-Washington. That was surely factored in.

    You may be right about the thinking Josh. What the CBC failed to figure in is that if Vancouver doesn’t win their series [which is an open question at best] then there will be no Canadian teams in the second round and people who have watched TSN’s coverage of Canadian and American series may just decide to stick with TSN for round two. I know there is no way to quantify this but it is something the CBC should have thought about.

  4. Joe says:

    NHLCI always disappoints me with their selection of playoff coverage which now only shows the American feeds. Its really ashame since years ago they did provide the HNIC feeds. My guess is that it has to do with licensing issues. Sad how American broadcasters are able to dominate some broadcasts even in Canada *(e.g. MNF on TSN) but the opposite seems to be true for Canada. I bascially have given up on NHLCI till next year.

  5. leafsfan1967 says:

    Joe :NHLCI always disappoints me with their selection of playoff coverage which now only shows the American feeds. Its really ashame since years ago they did provide the HNIC feeds. My guess is that it has to do with licensing issues. Sad how American broadcasters are able to dominate some broadcasts even in Canada *(e.g. MNF on TSN) but the opposite seems to be true for Canada. I bascially have given up on NHLCI till next year.

    Joe I fear you are right. It’s good there are place to find CBC feeds on the net.

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