NHL Preps For Re-negotiation of TV Deals
April 19, 2010 5 Comments
From Etan Viessing of the Hollywood Reporter:
A modest rebound in U.S. TV ratings has the National Hockey League grooming Madison Avenue to help goose current TV deals with NBC and Versus, which are up for renegotiation next year.
John Collins, COO of the NHL, said the league is expanding its digital media strategy and big event programming lineup to make pro hockey more appealing to advertisers.
The hope is that off-ice buzz from fans will help the league’s cause with NBC and Versus during TV contract talks after June, 2011.
“Part of what we’re trying to do is create path for corporate marketers to activate against an attractive and growing demo: the NHL fan,” Collins said after the 92nd regular season wrapped and the Stanley Cup playoff rounds got underway.
Every time I hear John Collins’ name brought up, I’m always told about how he knows what he’s doing and that he’ll get the NHL what it needs when it comes to television. We shall see what happens and how true that is.