MSNBC Outrates NBC In Buffalo
February 22, 2010 Leave a comment
From Alan Pergament of the Buffalo News:
Locally, the coverage of Team USA’s 5-3 victory over Team Canada Sunday night carried on cable’s MSNBC out-drew NBC’s coverage of the Vancouver Olympics coverage that was on Channel 2.
MSNBC never out-rates its bigger brother NBC, which makes this “victory” almost as astonishing as the 42-save performance by Buffalo Sabres goaltender Ryan Miller for Team USA.
The U.S. victory, which gave Team USA a bye into the quarterfinals and an extra day of rest, attracted a 14.6 rating locally on MSNBC, representing 14.6 percent of area households. Meanwhile, NBC’s coverage of skiing and figure skating averaged a 13.4 rating during the game on Channel 2.