Local TV Ratings, Canada Style: Uh, Not So Good, Eh?
December 4, 2008 2 Comments
William Houston is the guru for TV ratings, Canada style. I prefer him to most American counterparts because he usually reports an actual number of viewers. Today, he had a piece on Canadian TV ratings. They are not great, to be frank. Let’s go bulletpoint on this:
- Toronto: 341,000 viewers per game, down 17%
- Vancouver: 228,000 viewers per game, down 19%
- Ottawa: 88,500 viewers per game, down 18%
- Calgary: 130,000 viewers per game, up 11%
- Edmonton: 145,000 viewers per game, up 29%
- Montreal (Games available nationally): 773,000 viewers per game, up 21%
So obviously, you see that while there is some good news in Alberta and Montreal, everywhere else is trending downward.
However, there is some good stuff nationally in Canada, where ratings are going up, and among key demographics.
As far as national TV, the numbers go this way:
- Hockey Night in Canada, Game 1: 1.348 million viewers, up 13%
- Hockey Night in Canada, Game 2: 763,000, up 19%
- After Hours Post-Game: 281,000, up 53%
- TSN: 496,000, up 21%
- RDS: 773,000, up 21%
To put these ratings in perspective, simply add a zero and slide a decimal point, and you’ll get what that rating might look like in the U.S. For example, HNIC’s Game 1 1.3 million viewers would be like an event drawing 13 million viewers in the U.S., and so on.
Houston points out that the greatest upward trend may be coming from young viewers:
The number of children, 2 to 11, watching the Hockey Night telecasts has increased. That demographic is up 70 per cent for the pregame show and close to 100 per cent for Game 2.
Generally, children 2 to 11 do not control the remote, but the audience results do show that they are in the room with parents watching hockey.
That is good news as far as growing the game goes. Let’s just hope they don’t have to hear too much uncomfortable talk about sloppy seconds this week.